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Team

People are the lever.

Systems create speed. People create results. Ours are the reason the work sticks.

Leadership

Everyone here did the job before they advised on it. They carried a number, built the function, or ran the revenue org. When we put a RevOps lead or an interim CRO inside your business, the field trusts them, because they have stood exactly where your team is standing.

Dan Bernoske Dan Bernoske CEO, Managing Partner & Founder George de los Reyes George de los Reyes CRO, Managing Partner Bill Piacitelli Bill Piacitelli Partner Todd Ervin Todd Ervin Principal Kyle Bushey Kyle Bushey Principal Alexander Kerlek Alexander Kerlek Head of Marketing Jessica Pearson Jessica Pearson RevOps Practice Leader Asher Thomas Asher Thomas Sales & Marketing David Russell David Russell Distinguished Innovation Fellow Zohaib Salahuddin Zohaib Salahuddin Pricing Leader Loryn Stokes Loryn Stokes Senior Consultant Mark Synek Mark Synek Principal Matt Trotter Matt Trotter Head of Delivery Collin Russell Collin Russell Innovation & Marketing Engineer Sammi Perry Sammi Perry Marketing Manager Andrea Caro Andrea Caro Consultant Sarah Bedwell Sarah Bedwell Consulting Principal Kelly Lewis Kelly Lewis Senior Revenue Leader Bill Turner Bill Turner Senior Consultant Dan Grosh Dan Grosh Advisor Ginger Smith Ginger Smith Principal Consultant Barry Witonsky Barry Witonsky Analytics Practice Lead Marc Odenweller Marc Odenweller Managing Director Erin Mullen Erin Mullen Sales Practice John Marcsisin John Marcsisin Senior Consultant Mitch Ferro Mitch Ferro Managing Director, Product Practice RG Rachel GammonAlumni Consultant

People are listed by the area they own; areas below are placeholder.

Our purpose

Positively impact the trajectory of people and business.

The word that matters is trajectory.

Careers have one. So do lives. The people we work with, ours and yours, should be better off for having done this. Someone learns to run a function they could not run before, and carries it into the next job and the one after it. A team that had quietly stopped believing it could win starts winning, and Monday feels different.

And when the system actually works, the work fits inside the day: fewer nights rebuilding a forecast nobody trusts, fewer weekends chasing accounts that were never going to buy, and you make it to your kid's game on a Tuesday. Better at the job usually means better at the life. We grow companies rather than cutting our way through them, because the quickest way to damage people is to treat them as a line item.

Our values

Habits that lead toward excellence.

We wanted a culture inclined toward doing the right things, at the right time, in the right way. So we went back to the original champion of habit, Aristotle, and built our values on his virtues. These are the habits that lead toward excellence. They are how we hire, and what we hold ourselves to when the work gets hard.

Curiosity Open-minded collaboration to understand all potential solutions.
Decisiveness Sound judgment and wise action.
Trustworthiness Consistently deliver upon promises made.
Transparency Say and do what is right, even when it is hard.
Boldness Courage to act, even at the risk of failure.
Humility Empathy and self-awareness.
Endurance Self-disciplined, long-term investments in ourselves and others.

These are not wall decorations. Transparency is why we will tell you the problem is not the one you hired us to solve. Boldness is why we will say the plan is not working before you have to ask. Endurance is why we are still there when the new motion meets its first bad month.