Our Team

Operators, not consultants.

Every Cortado practitioner has held the seat they're now advising on — CMO, CRO, VP of Sales, product leader. We don't send analysts; we send operators.

Leadership

Partners & Principals

The senior operators who lead every engagement.

Dan Bernoske

CEO & Founder

Built and sold multiple GTM organizations inside PE-backed companies before founding Cortado. Leads firm strategy, client relationships, and the AI enablement practice.

George de los Reyes

CRO, Managing Partner

Former CRO at three successful portfolio exits. Specializes in sales organization design, pipeline architecture, and revenue operations transformation for mid-market B2B companies.

Bill Piacitelli

Partner

Twenty years leading GTM for PE-backed software and services firms. Deep expertise in ICP definition, category creation, and bringing institutional rigor to early-stage sales motions.

Todd Ervin

Partner, Marketing Practice Lead

Led demand generation, brand, and product marketing at five PE-backed companies across SaaS, HCIT, and professional services. Architect of Cortado's full-funnel demand methodology.

Kyle Bushey

Principal

Specialist in go-to-market strategy and commercial due diligence for PE sponsors. Has supported pre-close assessments on over 30 transactions across tech-enabled services and vertical SaaS.

Marc Odenweller

Managing Director

Embedded operating leader across industrial manufacturing and distribution portcos. Focuses on sales process transformation, rep enablement, and channel strategy for complex B2B environments.

Full Team

Additional practitioners

Specialists deployed based on engagement needs.