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AI Adoption Metrics Are Vanity Metrics. Here Are the Two Numbers That Will Matter at Exit.

AI Adoption Metrics Are Vanity Metrics. Here Are the Two Numbers That Will Matter at Exit.

Browse by topic: Revenue OperationsSales TransformationDemand GenerationExit PreparationAI EnablementDue DiligencePricing StrategyICP StrategySales EnablementAnalytics

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A FinOps Company Matured Its Enterprise Sales Motion and Achieved a Successful Strategic Acquisition

FinOps: Enterprise Sales Motion to Strategic Acquisition

Why PE's AI Obsession Is Masking a GTM Execution Crisis

Why PE's AI Obsession Is Masking a GTM Execution Crisis

Vacant Property Security Provider Validated 7–12% Revenue Uplift Through Data-Backed Pricing

Vacant Property Security Provider Validated 7–12% Revenue Uplift Through Data-Backed Pricing

A Construction SaaS Company Achieved 120% Bookings Attainment Across 3 Consecutive Quarters

A Construction SaaS Company Achieved 120% Bookings Attainment Across 3 Consecutive Quarters

From Personas to Buyer Intelligence Systems: Static buyer personas aren't enough anymore.

From Personas to Buyer Intelligence Systems: Static buyer personas aren't enough anymore.

The Sales Trap - Why PE Backed Portfolio Companies Struggle to Scale Revenue

The Sales Trap - Why PE Backed Portfolio Companies Struggle to Scale Revenue

AI Does Not Eliminate Roles, It Rewrites Them: What a U.S. Army Study Reveals About Workforce Planning

AI Does Not Eliminate Roles, It Rewrites Them: What a U.S. Army Study Reveals About Workforce Planning

Your Segmentation Model Isn’t Broken Because of Bad Data. It’s Broken by Design.

Your Segmentation Model Isn’t Broken Because of Bad Data. It’s Broken by Design.

The Intelligent CRM: How AI, Agentic Frameworks, and Organizational Culture Redefine Go-to-Market Operations

The Intelligent CRM: How AI, Agentic Frameworks, and Organizational Culture Redefine Go-to-Market Operations

Interim GTM Leadership: How to Restore Predictability and Protect Enterprise Value

Interim GTM Leadership: How to Restore Predictability and Protect Enterprise Value

HCIT Company grew revenue 44% in 12 months

HCIT Company grew revenue 44% in 12 months

A Behavioral Health Care Provider grew patient volume 13% over three years

A Behavioral Health Care Provider grew patient volume 13% over three years

Retirement and Benefits Provider beat PE expectations with a 3x MOIC and 9x EBITDA multiple

Retirement and Benefits Provider beat PE expectations with a 3x MOIC and 9x EBITDA multiple

Home & Care Services Franchise Platform achieved more than 5x franchise sales

Home & Care Services Franchise Platform achieved more than 5x franchise sales

A Groundwater Treatment Systems Manufacturer increased win rate 185%

A Groundwater Treatment Systems Manufacturer increased win rate 185%

A Leading Metals Distributor ROI increased x10

A Leading Metals Distributor ROI increased x10

What Top Operators Already Know (That Others Learn Too Late)

What Top Operators Already Know (That Others Learn Too Late)

Sales Compensation Rollouts: The Oversight Checklist That Protects the Quarter

Sales Compensation Rollouts: The Oversight Checklist That Protects the Quarter

Scaling Smart: Why Every Portfolio Company Needs a Structured Pilot Mindset

Scaling Smart: Why Every Portfolio Company Needs a Structured Pilot Mindset

Quota Setting Without the Guesswork: Building Rep and Board Confidence

Quota Setting Without the Guesswork: Building Rep and Board Confidence

How to Design Sales Comp Plans That Actually Drive Performance

How to Design Sales Comp Plans That Actually Drive Performance

From AI Curiosity to Capability: Why It’s Time to Build

From AI Curiosity to Capability: Why It’s Time to Build

AI Won’t Save a Broken Marketing Strategy

AI Won’t Save a Broken Marketing Strategy

Bridging the RevOps Gap: What Sales Leaders Should Know Before Their First Hire

Bridging the RevOps Gap: What Sales Leaders Should Know Before Their First Hire

The Critical Window: Why Early GTM Investment is Key to Portco Success

The Critical Window: Why Early GTM Investment is Key to Portco Success

Your KPIs Are Lying to You (How to Fix It)

Your KPIs Are Lying to You (How to Fix It)

Stop Paying Reps to Miss Your Goals: Align Comp with the Deal Thesis

Stop Paying Reps to Miss Your Goals: Align Comp with the Deal Thesis

Transforming Pricing into an Expansion Growth Lever

Transforming Pricing into an Expansion Growth Lever

Is Your Compensation Plan Quietly Failing? How to Spot the Hidden Revenue Drag

Is Your Compensation Plan Quietly Failing? How to Spot the Hidden Revenue Drag

4 Wrong Moves Operating Partners Make When Their Portco Is Missing the Number

4 Wrong Moves Operating Partners Make When Their Portco Is Missing the Number

The Overlooked Growth Lever in Add-On Acquisitions

The Overlooked Growth Lever in Add-On Acquisitions

Positioning Your Company for Better Pricing

Positioning Your Company for Better Pricing

Impact of Trump-Era Tariffs on U.S. Prices

Impact of Trump-Era Tariffs on U.S. Prices

Pivoting Your GTM Strategy Quickly to Adapt to Changing Market Conditions

Pivoting Your GTM Strategy Quickly to Adapt to Changing Market Conditions

The Pressure Cooker: Growing Amidst EBITDA Constraints

The Pressure Cooker: Growing Amidst EBITDA Constraints

Why Market Demand is the Key to Optimizing Your Product’s Price Point

Why Market Demand is the Key to Optimizing Your Product’s Price Point

The Final Stretch: Successfully Navigating the End of Your Hold Period

The Final Stretch: Successfully Navigating the End of Your Hold Period

Drive Portco Growth with Data-Centric AI Solutions

Drive Portco Growth with Data-Centric AI Solutions

AI: The Shiny Object You Can't Ignore—But Should You?

AI: The Shiny Object You Can't Ignore—But Should You?

Unleash AI to Supercharge Your Sales Pipeline

Unleash AI to Supercharge Your Sales Pipeline

The Strategic Advantage of Choosing a Consulting Partner Over an Agency After an Acquisition

The Strategic Advantage of Choosing a Consulting Partner Over an Agency After an Acquisition

Navigating the Marketing Skies: Lessons from an Apache Pilot

Navigating the Marketing Skies: Lessons from an Apache Pilot

Transformative Leadership: How CEOs Drive GTM Success After Missing Quarterly Targets

Transformative Leadership: How CEOs Drive GTM Success After Missing Quarterly Targets

Executive Outreach: How Sales Teams Can Manage Current Market Trends and Challenges

Executive Outreach: How Sales Teams Can Manage Current Market Trends and Challenges

76% of Companies Struggle with Talent Gaps: What’s Next?

76% of Companies Struggle with Talent Gaps: What’s Next?

Avoiding Exit Pitfalls: A Proven Path to Boost Your Company's Valuation

Avoiding Exit Pitfalls: A Proven Path to Boost Your Company's Valuation

Cortado Group Elevates Bill Piacitelli to Associate Partner

Cortado Group Elevates Bill Piacitelli to Associate Partner

Top Six Ways to Accelerate Value Creation

Top Six Ways to Accelerate Value Creation

Price Optimization: The Hidden Value Lever

Price Optimization: The Hidden Value Lever

Cortado Group Launches Go-to-Market Framework

Cortado Group Launches Go-to-Market Framework

New Report: Insights on Value Creation in Private Equity

New Report: Insights on Value Creation in Private Equity

From Sale to Success: What Post-Sale Value Extraction Should Look Like

From Sale to Success: What Post-Sale Value Extraction Should Look Like

Breaking the AI Hype Cycle: What it Really Means for Marketing

Breaking the AI Hype Cycle: What it Really Means for Marketing

8 Insights Your Portco Must Know About AI and Content Creation

8 Insights Your Portco Must Know About AI and Content Creation

9 Insights Your Portco Must Know About AI and Data Literacy

9 Insights Your Portco Must Know About AI and Data Literacy

How Portcos Are Tailoring AI to Leapfrog Competitors

How Portcos Are Tailoring AI to Leapfrog Competitors

Why Pricing Governance is a Powerful Asset to Maximize Valuation

Why Pricing Governance is a Powerful Asset to Maximize Valuation

How a Solid Pricing Strategy Helps You Hit Quarterly EBITDA & Revenue Targets

How a Solid Pricing Strategy Helps You Hit Quarterly EBITDA & Revenue Targets

Why Best-in-Class RevOps Teams Don’t Work for Sales… or Marketing

Why Best-in-Class RevOps Teams Don’t Work for Sales… or Marketing

Technology Adoption for Pricing Excellence

Technology Adoption for Pricing Excellence

How Will Your PE Firm Leverage the Power of AI?

How Will Your PE Firm Leverage the Power of AI?

How a Modest Investment in SalesOps Pays Off Big

How a Modest Investment in SalesOps Pays Off Big

Eliminate the Disruption of Executive Team Hiring Mistakes

Eliminate the Disruption of Executive Team Hiring Mistakes

Pricing Due Diligence

Pricing Due Diligence

The Do's and Don'ts to Acing Your Next Forecast Call

The Do's and Don'ts to Acing Your Next Forecast Call

Strategies for Optimal Post-Acquisition Pricing in Private Equity

Strategies for Optimal Post-Acquisition Pricing in Private Equity

The MVP in the C-Suite: Why Every CEO Needs a Revenue Operations Specialist

The MVP in the C-Suite: Why Every CEO Needs a Revenue Operations Specialist

Sales Webinar Recap: Sales Best Practices To Enable Pricing Success

Sales Webinar Recap: Sales Best Practices To Enable Pricing Success

Mastering the Turbulent Waters: Navigating Pricing Challenges in Distressed Investments

Mastering the Turbulent Waters: Navigating Pricing Challenges in Distressed Investments

Pricing Webinar Recap: RevOps Best Practices To Enable Pricing Success

Pricing Webinar Recap: RevOps Best Practices To Enable Pricing Success

How Our C-Level Leaders Generate Rich Lead Pipelines Fast

How Our C-Level Leaders Generate Rich Lead Pipelines Fast

Unlocking Success: A Comprehensive Guide to Measuring Pricing Effectiveness in Portfolio Companies

Unlocking Success: A Comprehensive Guide to Measuring Pricing Effectiveness in Portfolio Companies

Redefining RevOps: Restructuring a Revops Team for Maximum Impact

Redefining RevOps: Restructuring a Revops Team for Maximum Impact

Behind the Scenes of RevOps: The Team Every Portco CEO Needs to Know

Behind the Scenes of RevOps: The Team Every Portco CEO Needs to Know

Maximizing Margins: The Art of Pricing Gross to Net with Waterfall Analysis

Maximizing Margins: The Art of Pricing Gross to Net with Waterfall Analysis

Navigating the Pricing Maze: A Startup's Guide to Pricing Strategies

Navigating the Pricing Maze: A Startup's Guide to Pricing Strategies

Is Your Portco Burdened by Multiple, Un-unified Lead Management Processes?

Is Your Portco Burdened by Multiple, Un-unified Lead Management Processes?

The Future Currency: Decoding the Power of Personalized Pricing

The Future Currency: Decoding the Power of Personalized Pricing

Pricing Impact On Profitability

Pricing Impact On Profitability

Transforming Marketing Operations: The Case for a Strategic MarTech Overhaul

Transforming Marketing Operations: The Case for a Strategic MarTech Overhaul

The Benefits of Pricing Scorecards in Ensuring Execution Success

The Benefits of Pricing Scorecards in Ensuring Execution Success

The Go-to-Market Connective Tissue of Pricing, RevOps, and Sales

The Go-to-Market Connective Tissue of Pricing, RevOps, and Sales

Cortado’s Brand Evolution Highlights GTM Consulting Group

Cortado’s Brand Evolution Highlights GTM Consulting Group

Is Marketing Not Driving Revenue: Structure Your Marketing Organizations for Growth

Is Marketing Not Driving Revenue: Structure Your Marketing Organizations for Growth

Identifying Unfavorable Customers

Identifying Unfavorable Customers

Pricing in the Digital Age: Unveiling the Tech Behind Strategic Decisions

Pricing in the Digital Age: Unveiling the Tech Behind Strategic Decisions

Executive Outreach: How You Can Reach Decision Makers

Executive Outreach: How You Can Reach Decision Makers

An industrial equipment company recorded an 8.7% increase in total margins

An industrial equipment company recorded an 8.7% increase in total margins

A SaaS Software Company achieved a 13% increase in bookings per rep

A Saas Software Company achieved a 13% increase in bookings per rep

An ERP software company achieved 46% MQL growth month after month

An ERP software company achieved 46% MQL growth month after month

Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer's Journey

Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer's Journey

Upgrade Data Forecasting with Process Automation

Upgrade Data Forecasting with Process Automation

Rapidly Improve Pipeline and Forecast Accuracy with Three Simple System Adjustments

Rapidly Improve Pipeline and Forecast Accuracy with Three Simple System Adjustments

How a Portfolio Company Changed its Sales DNA to Thrive

How a Portfolio Company Changed its Sales DNA to Thrive

Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems

Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems

Tech Debt: Is Your Portco's Sales & Marketing Stack a Burden?

Tech Debt: Is Your Portco's Sales & Marketing Stack a Burden?

Up-level Your Sales Team — 12 Steps to a Revenue-Driven Sales Enablement 2.0 Program

Up-level Your Sales Team — 12 Steps to a Revenue-Driven Sales Enablement 2.0 Program

A CEO’s Guide to Artificial Intelligence for Go-to-Market Success

A CEO’s Guide to Artificial Intelligence for Go-to-Market Success

Lagging Revenue Growth? Here’s Why You Should Consider Sales Enablement vs. Sales Training

Lagging Revenue Growth? Here’s Why You Should Consider Sales Enablement vs. Sales Training

Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It

Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It

Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation

Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation

Navigating the High Seas of Business: A Guide to Product-Led Growth Hacking

Navigating the High Seas of Business: A Guide to Product-Led Growth Hacking

Beyond the Numbers: Addressing Sales Decline When Forecasts Don't Match

Beyond the Numbers: Addressing Sales Decline When Forecasts Don't Match

Revenue Marketing Leads to Higher Exit Multiples

Revenue Marketing Leads to Higher Exit Multiples

SaaS vs. Usage-based Pricing: Have you Considered All of the Options?

SaaS vs. Usage-based Pricing: Have you Considered All of the Options?

SaaS Portco Experiences Revenue Surge

SaaS Portco Experiences Revenue Surge leading to 1.9x increase in exit value

A SaaS Software company

A SaaS Software company

A Fire & Life Safety Services Company

A Fire & Life Safety Services Company

A Financial Services Software Company

A Financial Services Software Company saw a 46% growth in total pipeline

A Vertically Integrated Real Estate Firm

A Vertically Integrated Real Estate Firm

Real Estate LMS Company

Real Estate LMS Company

Healthcare Company’s Revenue Growth Increased by 44.5% in One Year

Healthcare Company’s Revenue Growth Increased by 44.5% in One Year

A Healthcare Company — 22% More Admissions for Half the Cost in Half the Time.

A Healthcare Company — 22% More Admissions for Half the Cost in Half the Time.

A Cybersecurity Company

A Cybersecurity Company saw a 22% uplift in average selling price.

Why CEOs Should Care About Marketing Attribution

Why CEOs Should Care About Marketing Attribution

How 6 PE-Owned Companies Became Revenue-Generating Machines

How 6 PE-Owned Companies Became Revenue-Generating Machines

How Interim C-level Leaders Drive your Portfolio Company's Revenue <br>Growth Strategy

How Interim C-level Leaders Drive your Portfolio Company's Revenue <br>Growth Strategy

Bill Piacitelli

Are You Ready to Take RevOps to the Next Level? — How to Optimize Your Revenue-Focused Operation

Are You Ready to Take RevOps to the Next Level? — How to Optimize Your Revenue-Focused Operation

6 Keys to Generating Revenue-Driven, Actionable Insights from Your Data

6 Keys to Generating Revenue-Driven, Actionable Insights from Your Data

New Private Equity Report: A Clear Business Case for Adopting a RevOps Strategy in PE

New Private Equity Report: A Clear Business Case for Adopting a RevOps Strategy in PE

Why Account Segmentation is More Valuable than TAM

Why Account Segmentation is More Valuable than TAM

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