Vacant Property Security Provider Validated 7–12% Revenue Uplift Through Data-Backed Pricing

Case Study

Data-backed Pricing Strategy Unlocks *7-12% Revenue Uplift* Potential

Cortado Group helped this vacant property security provider company move from intuition-led pricing to a defensible, segment-informed pricing strategy that increased executive confidence, simplified quoting, and identified clear revenue upside.

• Categories
• Solutions Provided

• Pricing
• Pricing Strategy

• Research
• Pricing Model

• Strategy
• WTP Research

• Customer Insights
• Customer Research

• Value Prop
• Data Analysis

• RevOps
• Price Book

• Discount Guardrails

• Executive Alignment

By triangulating WTP, customer value drivers, and pricing data, this vacant property security company unlocked 7-12% revenue uplift potential.

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Hero KPIs

• Revenue uplift potential
• Pricing headroom above list
• List price floor
• WTP vs. install price

Company Firmographic

• Property Security
• Recurring Revenue
• B2B / B2G
• Multi-segment GTM

• Secures vacant, foreclosed, and at-risk properties with steel door and window guards.
• Monthly recurring revenue model with early evidence of customer price tolerance.
• Serves private businesses and government entities across multiple customer segments.
• Go-to-market spans construction, bank-owned, and commercial property customer types.

Situation

The company secures vacant, foreclosed, and at-risk properties with steel door and window guards. With a recurring revenue model and early signs customers would tolerate increases, leadership needed a safer way to price by value without slowing quotes.

Company's *Challenge* The company had evidence of pricing power, but lacked the research, data structure, and internal confidence to know where increases would hold.

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• Intuition-led pricing with limited segment rules
• Lump-sum quotes masked panel-level economics
• Inconsistent data made price variance hard to explain
• Direct price questions risked disrupting relationships

Cortado Group *Solution* *Strategies*

• Assess & Align
• Design WTP Study
• Research Customers
• Analyze Price Data
• Segment WTP
• Build Pricing Options
• Define Premiums
• Codify Guardrails

• Interviewed leaders to clarify pricing logic, quote practices, and stakeholder concerns.
• Built a multi-method (football field) approach to test price ceilings without blunt price asks.
• Interviewed customers and prospects to map value drivers, substitutes, and risk context.
• Cleaned transaction data to compare current pricing by segment and opening count.
• Defined acceptable monthly ranges by customer type, from construction to bank-owned.
• Created segment-based prices and a $50 per-opening list price with controlled discounts.
• Validated urgency and high-crime surcharges as standard, customer-backed levers.
• Recommended price books, discount bands, and quote-tool logic to keep selling simple.

Can this vacant property security provider turn anecdotal pricing confidence into a defensible, segment-informed strategy that raises revenue while keeping quotes simple for field teams?

Cortado Group *Results*

• 7-12% revenue uplift potential identified from base pricing alone.
• 5-15% price increase opportunity validated across target segments.
• $50 per-opening list price created a simple pricing anchor.
• 1.6x-5.0x installation WTP revealed a retention lever.

Have a similar growth story to write?

Tell us where you're stuck — pricing, packaging, migration, or all three — and we'll show you how WTP research and packaging design can move the number.

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