What we are seeing inside the work.
Notes from the engagements, not from the conference circuit. Where AI actually moves a revenue number and where it does not. What separates a plan that ships from one that dies in a steering committee.
AI Adoption Metrics Are Vanity Metrics. Here Are the Two Numbers That Will Matter at Exit.
AI Adoption Metrics Are Vanity Metrics. Here Are the Two Numbers That Will Matter at Exit.
ai and automation Blog · May 2026Why PE's AI Obsession Is Masking a GTM Execution Crisis
Why PE's AI Obsession Is Masking a GTM Execution Crisis
ai and automation Blog · May 2026From Personas to Buyer Intelligence Systems: Static buyer personas aren't enough anymore.
From Personas to Buyer Intelligence Systems: Static buyer personas aren't enough anymore.
Blog · May 2026The Sales Trap - Why PE Backed Portfolio Companies Struggle to Scale Revenue
The Sales Trap - Why PE Backed Portfolio Companies Struggle to Scale Revenue
sales Research Paper · May 2026AI Does Not Eliminate Roles, It Rewrites Them: What a U.S. Army Study Reveals About Workforce Planning
AI Does Not Eliminate Roles, It Rewrites Them: What a U.S. Army Study Reveals About Workforce Planning
ai and automation Blog · Apr 2026Your Segmentation Model Isn’t Broken Because of Bad Data. It’s Broken by Design.
Your Segmentation Model Isn’t Broken Because of Bad Data. It’s Broken by Design.
Blog · Apr 2026The Intelligent CRM: How AI, Agentic Frameworks, and Organizational Culture Redefine Go-to-Market Operations
The Intelligent CRM: How AI, Agentic Frameworks, and Organizational Culture Redefine Go-to-Market Operations
ai and automation Blog · Mar 2026Interim GTM Leadership: How to Restore Predictability and Protect Enterprise Value
Interim GTM Leadership: How to Restore Predictability and Protect Enterprise Value
Blog · Nov 2025What Top Operators Already Know (That Others Learn Too Late)
What Top Operators Already Know (That Others Learn Too Late)
Blog · Nov 2025Sales Compensation Rollouts: The Oversight Checklist That Protects the Quarter
Sales Compensation Rollouts: The Oversight Checklist That Protects the Quarter
sales Blog · Oct 2025Scaling Smart: Why Every Portfolio Company Needs a Structured Pilot Mindset
Scaling Smart: Why Every Portfolio Company Needs a Structured Pilot Mindset
Blog · Oct 2025Quota Setting Without the Guesswork: Building Rep and Board Confidence
Quota Setting Without the Guesswork: Building Rep and Board Confidence
Blog · Sep 2025How to Design Sales Comp Plans That Actually Drive Performance
How to Design Sales Comp Plans That Actually Drive Performance
sales Blog · Sep 2025From AI Curiosity to Capability: Why It’s Time to Build
From AI Curiosity to Capability: Why It’s Time to Build
ai and automation Blog · Sep 2025AI Won’t Save a Broken Marketing Strategy
AI Won’t Save a Broken Marketing Strategy
ai and automation Blog · Sep 2025Bridging the RevOps Gap: What Sales Leaders Should Know Before Their First Hire
Bridging the RevOps Gap: What Sales Leaders Should Know Before Their First Hire
revenue operations Blog · Aug 2025The Critical Window: Why Early GTM Investment is Key to Portco Success
The Critical Window: Why Early GTM Investment is Key to Portco Success
Blog · Aug 2025Your KPIs Are Lying to You (How to Fix It)
Your KPIs Are Lying to You (How to Fix It)
Blog · Aug 2025Stop Paying Reps to Miss Your Goals: Align Comp with the Deal Thesis
Stop Paying Reps to Miss Your Goals: Align Comp with the Deal Thesis
Blog · Aug 2025Transforming Pricing into an Expansion Growth Lever
Transforming Pricing into an Expansion Growth Lever
product and pricing Blog · Aug 2025Is Your Compensation Plan Quietly Failing? How to Spot the Hidden Revenue Drag
Is Your Compensation Plan Quietly Failing? How to Spot the Hidden Revenue Drag
ai and automation Blog · May 20254 Wrong Moves Operating Partners Make When Their Portco Is Missing the Number
4 Wrong Moves Operating Partners Make When Their Portco Is Missing the Number
Blog · May 2025The Overlooked Growth Lever in Add-On Acquisitions
The Overlooked Growth Lever in Add-On Acquisitions
Blog · Apr 2025Positioning Your Company for Better Pricing
Positioning Your Company for Better Pricing
product and pricing Blog · Apr 2025Impact of Trump-Era Tariffs on U.S. Prices
Impact of Trump-Era Tariffs on U.S. Prices
Blog · Feb 2025Pivoting Your GTM Strategy Quickly to Adapt to Changing Market Conditions
Pivoting Your GTM Strategy Quickly to Adapt to Changing Market Conditions
Blog · Feb 2025The Pressure Cooker: Growing Amidst EBITDA Constraints
The Pressure Cooker: Growing Amidst EBITDA Constraints
ai and automation Blog · Jan 2025Why Market Demand is the Key to Optimizing Your Product’s Price Point
Why Market Demand is the Key to Optimizing Your Product’s Price Point
Blog · Jan 2025The Final Stretch: Successfully Navigating the End of Your Hold Period
The Final Stretch: Successfully Navigating the End of Your Hold Period
Blog · Dec 2024Drive Portco Growth with Data-Centric AI Solutions
Drive Portco Growth with Data-Centric AI Solutions
ai and automation Blog · Dec 2024AI: The Shiny Object You Can't Ignore—But Should You?
AI: The Shiny Object You Can't Ignore—But Should You?
ai and automation Blog · Nov 2024Unleash AI to Supercharge Your Sales Pipeline
Unleash AI to Supercharge Your Sales Pipeline
ai and automation Blog · Nov 2024The Strategic Advantage of Choosing a Consulting Partner Over an Agency After an Acquisition
The Strategic Advantage of Choosing a Consulting Partner Over an Agency After an Acquisition
Blog · Nov 2024Navigating the Marketing Skies: Lessons from an Apache Pilot
Navigating the Marketing Skies: Lessons from an Apache Pilot
marketing Blog · Nov 2024Transformative Leadership: How CEOs Drive GTM Success After Missing Quarterly Targets
Transformative Leadership: How CEOs Drive GTM Success After Missing Quarterly Targets
Blog · Oct 2024Executive Outreach: How Sales Teams Can Manage Current Market Trends and Challenges
Executive Outreach: How Sales Teams Can Manage Current Market Trends and Challenges
sales Blog · Oct 202476% of Companies Struggle with Talent Gaps: What’s Next?
76% of Companies Struggle with Talent Gaps: What’s Next?
Blog · Jul 2024Avoiding Exit Pitfalls: A Proven Path to Boost Your Company's Valuation
Avoiding Exit Pitfalls: A Proven Path to Boost Your Company's Valuation
press-release · Jul 2024Cortado Group Elevates Bill Piacitelli to Associate Partner
Cortado Group Elevates Bill Piacitelli to Associate Partner
Blog · Jul 2024Top Six Ways to Accelerate Value Creation
Top Six Ways to Accelerate Value Creation
Blog · Jul 2024Price Optimization: The Hidden Value Lever
Price Optimization: The Hidden Value Lever
press-release · Jun 2024Cortado Group Launches Go-to-Market Framework
Cortado Group Launches Go-to-Market Framework
press-release · Jun 2024New Report: Insights on Value Creation in Private Equity
New Report: Insights on Value Creation in Private Equity
Blog · Jun 2024From Sale to Success: What Post-Sale Value Extraction Should Look Like
From Sale to Success: What Post-Sale Value Extraction Should Look Like
Blog · Jun 2024Breaking the AI Hype Cycle: What it Really Means for Marketing
Breaking the AI Hype Cycle: What it Really Means for Marketing
ai and automation Blog · Jun 20248 Insights Your Portco Must Know About AI and Content Creation
8 Insights Your Portco Must Know About AI and Content Creation
ai and automation Blog · May 20249 Insights Your Portco Must Know About AI and Data Literacy
9 Insights Your Portco Must Know About AI and Data Literacy
ai and automation Blog · May 2024How Portcos Are Tailoring AI to Leapfrog Competitors
How Portcos Are Tailoring AI to Leapfrog Competitors
ai and automation Blog · Apr 2024Why Pricing Governance is a Powerful Asset to Maximize Valuation
Why Pricing Governance is a Powerful Asset to Maximize Valuation
product and pricing Blog · Apr 2024How a Solid Pricing Strategy Helps You Hit Quarterly EBITDA & Revenue Targets
How a Solid Pricing Strategy Helps You Hit Quarterly EBITDA & Revenue Targets
product and pricing Blog · Apr 2024Why Best-in-Class RevOps Teams Don’t Work for Sales… or Marketing
Why Best-in-Class RevOps Teams Don’t Work for Sales… or Marketing
revenue operations Blog · Mar 2024Technology Adoption for Pricing Excellence
Technology Adoption for Pricing Excellence
product and pricing Blog · Mar 2024How Will Your PE Firm Leverage the Power of AI?
How Will Your PE Firm Leverage the Power of AI?
ai and automation Blog · Mar 2024How a Modest Investment in SalesOps Pays Off Big
How a Modest Investment in SalesOps Pays Off Big
Blog · Mar 2024Eliminate the Disruption of Executive Team Hiring Mistakes
Eliminate the Disruption of Executive Team Hiring Mistakes
Blog · Feb 2024Pricing Due Diligence
Pricing Due Diligence
product and pricing Blog · Feb 2024The Do's and Don'ts to Acing Your Next Forecast Call
The Do's and Don'ts to Acing Your Next Forecast Call
revenue intelligence Blog · Feb 2024Strategies for Optimal Post-Acquisition Pricing in Private Equity
Strategies for Optimal Post-Acquisition Pricing in Private Equity
product and pricing Blog · Feb 2024The MVP in the C-Suite: Why Every CEO Needs a Revenue Operations Specialist
The MVP in the C-Suite: Why Every CEO Needs a Revenue Operations Specialist
revenue operations Event · Feb 2024Sales Webinar Recap: Sales Best Practices To Enable Pricing Success
Sales Webinar Recap: Sales Best Practices To Enable Pricing Success
product and pricing Blog · Feb 2024Mastering the Turbulent Waters: Navigating Pricing Challenges in Distressed Investments
Mastering the Turbulent Waters: Navigating Pricing Challenges in Distressed Investments
product and pricing Event · Feb 2024Pricing Webinar Recap: RevOps Best Practices To Enable Pricing Success
Pricing Webinar Recap: RevOps Best Practices To Enable Pricing Success
revenue operations Blog · Jan 2024How Our C-Level Leaders Generate Rich Lead Pipelines Fast
How Our C-Level Leaders Generate Rich Lead Pipelines Fast
Blog · Jan 2024Unlocking Success: A Comprehensive Guide to Measuring Pricing Effectiveness in Portfolio Companies
Unlocking Success: A Comprehensive Guide to Measuring Pricing Effectiveness in Portfolio Companies
product and pricing Blog · Jan 2024Redefining RevOps: Restructuring a Revops Team for Maximum Impact
Redefining RevOps: Restructuring a Revops Team for Maximum Impact
revenue operations Blog · Jan 2024Behind the Scenes of RevOps: The Team Every Portco CEO Needs to Know
Behind the Scenes of RevOps: The Team Every Portco CEO Needs to Know
revenue operations Blog · Jan 2024Maximizing Margins: The Art of Pricing Gross to Net with Waterfall Analysis
Maximizing Margins: The Art of Pricing Gross to Net with Waterfall Analysis
product and pricing Blog · Jan 2024Navigating the Pricing Maze: A Startup's Guide to Pricing Strategies
Navigating the Pricing Maze: A Startup's Guide to Pricing Strategies
product and pricing Blog · Dec 2023Is Your Portco Burdened by Multiple, Un-unified Lead Management Processes?
Is Your Portco Burdened by Multiple, Un-unified Lead Management Processes?
Blog · Dec 2023The Future Currency: Decoding the Power of Personalized Pricing
The Future Currency: Decoding the Power of Personalized Pricing
product and pricing Blog · Dec 2023Pricing Impact On Profitability
Pricing Impact On Profitability
product and pricing Blog · Dec 2023Transforming Marketing Operations: The Case for a Strategic MarTech Overhaul
Transforming Marketing Operations: The Case for a Strategic MarTech Overhaul
marketing Blog · Dec 2023The Benefits of Pricing Scorecards in Ensuring Execution Success
The Benefits of Pricing Scorecards in Ensuring Execution Success
product and pricing Blog · Dec 2023The Go-to-Market Connective Tissue of Pricing, RevOps, and Sales
The Go-to-Market Connective Tissue of Pricing, RevOps, and Sales
revenue operations press-release · Dec 2023Cortado’s Brand Evolution Highlights GTM Consulting Group
Cortado’s Brand Evolution Highlights GTM Consulting Group
Blog · Dec 2023Is Marketing Not Driving Revenue: Structure Your Marketing Organizations for Growth
Is Marketing Not Driving Revenue: Structure Your Marketing Organizations for Growth
marketing Blog · Dec 2023Identifying Unfavorable Customers
Identifying Unfavorable Customers
Blog · Dec 2023Pricing in the Digital Age: Unveiling the Tech Behind Strategic Decisions
Pricing in the Digital Age: Unveiling the Tech Behind Strategic Decisions
product and pricing Blog · Nov 2023Executive Outreach: How You Can Reach Decision Makers
Executive Outreach: How You Can Reach Decision Makers
Blog · Oct 2023Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer's Journey
Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer's Journey
revenue intelligence Blog · Oct 2023Upgrade Data Forecasting with Process Automation
Upgrade Data Forecasting with Process Automation
ai and automation Blog · Oct 2023Rapidly Improve Pipeline and Forecast Accuracy with Three Simple System Adjustments
Rapidly Improve Pipeline and Forecast Accuracy with Three Simple System Adjustments
revenue intelligence Blog · Oct 2023How a Portfolio Company Changed its Sales DNA to Thrive
How a Portfolio Company Changed its Sales DNA to Thrive
sales Blog · Sep 2023Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems
Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems
Blog · Sep 2023Tech Debt: Is Your Portco's Sales & Marketing Stack a Burden?
Tech Debt: Is Your Portco's Sales & Marketing Stack a Burden?
sales Blog · Aug 2023Up-level Your Sales Team — 12 Steps to a Revenue-Driven Sales Enablement 2.0 Program
Up-level Your Sales Team — 12 Steps to a Revenue-Driven Sales Enablement 2.0 Program
sales Blog · Aug 2023A CEO’s Guide to Artificial Intelligence for Go-to-Market Success
A CEO’s Guide to Artificial Intelligence for Go-to-Market Success
Blog · Aug 2023Lagging Revenue Growth? Here’s Why You Should Consider Sales Enablement vs. Sales Training
Lagging Revenue Growth? Here’s Why You Should Consider Sales Enablement vs. Sales Training
ai and automation Blog · Aug 2023Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It
Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It
revenue intelligence Blog · Jul 2023Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation
Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation
ai and automation Blog · Jul 2023Navigating the High Seas of Business: A Guide to Product-Led Growth Hacking
Navigating the High Seas of Business: A Guide to Product-Led Growth Hacking
Blog · Jun 2023Beyond the Numbers: Addressing Sales Decline When Forecasts Don't Match
Beyond the Numbers: Addressing Sales Decline When Forecasts Don't Match
revenue intelligence Blog · Jun 2023Revenue Marketing Leads to Higher Exit Multiples
Revenue Marketing Leads to Higher Exit Multiples
marketing Blog · Jun 2023SaaS vs. Usage-based Pricing: Have you Considered All of the Options?
SaaS vs. Usage-based Pricing: Have you Considered All of the Options?
product and pricing · saas Blog · Dec 2022Why CEOs Should Care About Marketing Attribution
Why CEOs Should Care About Marketing Attribution
marketing Blog · Oct 2022How 6 PE-Owned Companies Became Revenue-Generating Machines
How 6 PE-Owned Companies Became Revenue-Generating Machines
Blog · Aug 2022How Interim C-level Leaders Drive your Portfolio Company's Revenue <br>Growth Strategy
How Interim C-level Leaders Drive your Portfolio Company's Revenue <br>Growth Strategy
Blog · Feb 2022Are You Ready to Take RevOps to the Next Level? — How to Optimize Your Revenue-Focused Operation
Are You Ready to Take RevOps to the Next Level? — How to Optimize Your Revenue-Focused Operation
revenue operations Blog · Jan 20226 Keys to Generating Revenue-Driven, Actionable Insights from Your Data
6 Keys to Generating Revenue-Driven, Actionable Insights from Your Data
Research Paper · Nov 2021New Private Equity Report: A Clear Business Case for Adopting a RevOps Strategy in PE
New Private Equity Report: A Clear Business Case for Adopting a RevOps Strategy in PE
revenue operations Blog · Apr 2021Why Account Segmentation is More Valuable than TAM
Why Account Segmentation is More Valuable than TAM
A straight read on which layer is costing you revenue.
Ten questions, about four minutes. Or tell us where growth is stuck and we will tell you honestly whether we can move it, and how fast.